Moving from why to what.
- After you face reality, it still takes a tremendous amount of work and courage to move from understanding why something needs to change to knowing what you can do about it.
- There are many directions to choose from. People often get in their own way by becoming overwhelmed with choices, choosing not to choose instead.
- Change takes time. Start by choosing a direction to go toward. If you take one step in that direction each day, you'll get to the finish line in due time.
We work at different levels.
- When we reference a place, it exists within other places.
- When we reference things, they exist within other things and places too.
- Digital things live within other things and places, including physical and analog places.
- We make places and we make things.
What are you making?
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Nothing exists in a vacuum. Everything connects to a larger whole.
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Whenever you're making something, figure out which levels you're working at:
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a specific thing.

These levels deeply affect one another.
- Being able to zoom in and out as you work is the key to seeing how these levels affect one another.
- When you're deep in the details, it's easy to forget your broad effect. When you're working overhead, it's easy to forget how your decisions affect things down on the ground.
- Making changes at one level without considering the affects they have on other levels can lead to friction and dissatisfaction between our users, our stakeholders, and us.
- One tiny change can spark a thousand disruptions. One tiny decision leads to another, and another.
We make places.
- You can turn a space into a place by arranging it so people know what to do there. This act is called placemaking.